Red Ribbon Week
The Red Ribbon Campaign® is the oldest and largest drug prevention program in the nation, reaching millions of young people. In Fayette County, our mission for the Red Ribbon Campaign® is to present a unified and visible commitment towards a drug-free community.
What is Red Ribbon Week?
Enrique "Kiki" Camarena was a Drug Enforcement Administration Agent who was tortured and killed in Mexico in 1985. In honor of Kiki's memory and his battle against illegal drugs, friends and neighbors began to wear red badges of satin. Parents then began to form coalitions using Camarena as their model while embracing his belief that one person can make a difference. These coalitions adopted the symbol of Camarena's memory, the Red Ribbon. Today, the Red Ribbon serves as a catalyst to mobilize communities to educate youth and encourage participation in drug prevention activities.
For Schools
Let us help you send the message of Red Ribbon Week in a fun & effective way for your students in 2023! Here are resources to make your RRW rock!
Red Ribbon Week Resources
(click resource to download)
Our school and Fayette County Drug and Alcohol Commission are observing Red Ribbon Week from October 23- 31. We would love your participation during this week to educate school aged students about the importance of living in a drug free community. There are many great businesses and organizations participating in Free With Red Ribbon Week and who have donated baskets for the social media contest. You can click https://www.fcdaa.org/redribbonweek to learn more!
For Parents
Talking with your youth about drugs is not easy, but it is important! Here are some resources for how to start that conversation and keep communication open.
Find help with difficult conversations through the topic-focused flyers linked below. The flyers share important ways to communicate with your youth through struggles they may have.
